CEO in the paint shop: Jochim Aerts picks up the spray gun himself for unique Nukeproof project
Sometimes, one image says it all. No sharp suit, no boardroom table, but a CEO in overalls holding a spray gun. In a striking YouTube video, we see our CEO Jochim Aerts actively stepping into the paint shop of Belgian Cycling Factory. He returns to his old craft to help create the custom Nukeproof Scout Signature Edition by Blake Samson. And this is anything but a gimmick.
Samson was given the opportunity to design his own paint job. Aerts didn’t stay on the sidelines. Like in the old days, he stepped into the spray booth himself to work on the frame. It not only delivers striking visuals but also shows something deeper: involvement down to the product level itself. This is very characteristic of Belgian Cycling Factory, where every employee feels strongly connected to the product.
Samson was given the opportunity to design his own paint job. Aerts didn’t stay on the sidelines. Like in the old days, he stepped into the spray booth himself to work on the frame. It not only delivers striking visuals but also shows something deeper: involvement down to the product level itself. This is very characteristic of Belgian Cycling Factory, where every employee feels strongly connected to the product.
Collector’s item
As if that weren’t exclusive enough, the project goes beyond a one-off stunt. Blake Samson’s custom paint job will actually go into production—albeit in an extremely limited run. Only 25 frames will be made worldwide. Those who want one will have to act fast. It turns this Nukeproof Scout into not just a performance bike, but a true collector’s item.
Scout
Simplicity, control and riding fun perfectly combinedThe Nukeproof Scout has grown into a cult classic among mountain bikers who love a direct riding feel and playful handling. With its robust aluminium frame and modern geometry, it is built for technical trails, jumps and fast descents. No unnecessary frills, just maximum control and confidence on any terrain. The Scout proves that you don’t need full suspension to push your limits. Ideal for riders looking to sharpen their skills and enjoy pure riding fun.
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